Significance of a mobile application for your business

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0 Comments March 3, 2016 0 Comments

If you already know how to develop mobile applications, then today we’ll talk about…

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Significance of a mobile application for your business

If you already know how to develop mobile applications, then today we’ll talk about their importance in business industry and why yours need one. Mobile apps aren’t just for the big brands like Walmart or any other but trend is hot among small and midsize businesses as well. With each passing day, managers and entrepreneurs realize the importance and effectiveness of such apps.

Strategy involves going beyond mobile-friendly websites, something that’s resilient! Almost every business today regardless of its size has a tailored mobile app for customer’s ease, be it a cafe or a beauty salon downtown. These companies are simply game changers and moves marketing to the next level. Still being a skeptic? Here are top benefits of a business-owned mobile app.


An average person spends more than two hours a day on his smart device. Although, there are only a few useful applications that takes most space, users always unlock, scroll and search their device for a specific app and being “in the way” can be advantageous. Who knows the next time, deliberately or unintentionally, a customer end up browsing through your business site! If he likes it, chances are that he’ll spread the word and you build a chain of all new customers within a day or two.

Direct marketing approach

There are numerous functions of apps such as they provide general info, search features, news, messengers, booking forms, prices so on. In all this, biggest benefit is of services you offer that includes sales and promotion only at a click’s distance! Push notifications further assist businesses to know about their customers preferences, allow direct interaction and even remind users about your products.


Mobile apps provide value to your customers. Let’s talk about readily-available information, how digitizing the loyalty program sounds! Rather than sticking to traditional point-collection and all, allow customers to win rewards through your business app. The outcome will be more downloads and customers return.

Brand & recognition goes hand-in-hand

Business mobile application contributes greatly with brand awareness. Let’s break the topic into two features for clarification!

  • Brand

Mobile application is just like an empty billboard for you to shape in any way. Make it functional, informative, creative, stylish and hip! Whatever you do, don’t compromise users’ preference and what they actually want to see and hear.

  • Recognition

The sooner you built a strong customer network, sooner they’ll go for your products and services. From advertising perspectives, it’s referred to as “effective frequency”. As a rule of thumb, seeing or hearing a particular brand (be it yours) around 20 times a day would definitely get your business noticed.

Customer participation

Doesn’t matter if you’re selling spa services, flowers or any other commodity, loyal customers would always find a way to get in touch! Therefore having built-in help desk makes a difference when customers communicate. Let’s say you wish to book table for five at a finest restaurant down the block; there’s no need to call or wait in a first come, first serve queue! Simply click on the app, select your preference, make reservations and that’s it!

A class apart

Mobile apps for small businesses are still in their developing phase and this is a perfect moment to take a big leap. Why not your company be the first in town or neighbor to offer a customized mobile app? Everyone will be amazed at your creative and proactive approach!


These applications helps a business to prevail long-term customers, bridge social gap and takes you closer to international users as well.

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